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[Steve Jobs] is a design dictator of the company. And it’s fortunate for Apple and the world in general that they have him, because without his iron hand, the company would soon devolve back into a political, consensus-driven company. It would still have great products from a certain point of view, but I doubt that they would ever have the game-changing superiority they exhibit now. Committees would grow, politics would ensue, control battles would happen, and superior products would be hampered by all of this. Steve removes all of that; he makes the final decision and pushes details that no one else would have the authority to push. And being at the top, you have to listen to him or else you’re fired. That’s it; end of story.

David Shen, who hopefully won’t mind that I’ve edited this a bit for punctuation and capitalization. (via marco)

Make sure you read the whole article.

(this post was reblogged from marco)
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Apple’s goal isn’t to make money. Our goal is to design and develop and bring to market good products…We trust as a consequence of that, people will like them, and as another consequence we’ll make some money. But we’re really clear about what our goals are.
Jonathan Ive (via Andy Budd) (via nikf)
(this post was reblogged from nikf)

Great interview with Jonathan Ive of Apple.

A lot of what we seem to be doing […] is actually getting design out of the way. And I think when forms develop with that sort of reason and they are not just arbitrary shapes, it feels almost undesigned. It feels almost like “Well, of course it’s that way. Why wouldn’t it be any other way?”